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Published on October 10th, 2018 by Scott Summers


You miss opportunities to raise your profile and/or talk yourself up.

You struggle to highlight your successes when you interact with senior leaders in your company.

Your performance is excellent, but your results tend to go unnoticed.



The STAR-A formula.

Briefly and confidently highlight your achievements in business terms and help others leverage from your success.



  • In less than one minute, you can positively impact how you are thought of in the eyes of a key manager or leader in your company.
  • They’ll remember you for the right reasons. You’ll stand out from the crowd.
  • When opportunities, promotions, special projects, and pay increases are discussed, it’s you who will come to mind.
  • Other teams are likely to benefit too which reduces the risk of re-inventing the wheel or wasting time & resources. It’s win/win.